Best ROI Marketing Strategies for New Brands in 2025

With limited resources and a need to quickly establish a presence, understanding and optimizing the return on investment (ROI) from marketing activities is more important than ever.

ROI is an important metric that measures the success of marketing efforts, providing insights into which strategies drive the most value and which fall short.

This guide delves into the best ROI marketing tactics for new brands, offering detailed explanations, real-life data, and actionable advice to help businesses maximize their marketing impact.

By exploring a variety of marketing channels—from traditional methods like direct mail to modern digital strategies like influencer marketing and social media advertising—we aim to equip you with the knowledge to make informed decisions that boost your brand's visibility and profitability.

Let's get started on the path to maximizing your marketing investments and driving sustainable growth for your brand.

What is Marketing ROI?

Marketing ROI (Return on Investment) is a performance measure used to evaluate the efficiency and profitability of marketing investments.

It quantifies the financial return generated from marketing activities relative to the amount spent.

Understanding and calculating marketing ROI allows businesses to make informed decisions about where to allocate their marketing budgets for maximum impact.

Why Marketing ROI Matters?

Marketing ROI is a critical metric because it provides insights into the effectiveness of marketing strategies.

By measuring ROI, businesses can determine which campaigns are driving sales and generating value, and which are not.

This helps in optimizing marketing efforts and ensuring that resources are being used effectively.

How to Calculate Marketing ROI

Calculating marketing ROI involves a straightforward formula:

Step-by-Step Calculation

Identify Gains from Investment: Determine the revenue generated from the marketing campaign. This could include sales, leads, or any other quantifiable business outcome directly attributable to the marketing efforts.
Determine the Cost of Investment: Calculate all costs associated with the marketing campaign. This includes ad spend, production costs, labor, and any other expenses incurred.
Apply the Formula: Subtract the cost of investment from the gain from investment, divide by the cost of investment, and multiply by 100 to get the ROI percentage.

Example Calculation

Let's say a company spends $10,000 on a marketing campaign, which generates $50,000 in revenue. The ROI would be calculated as follows:

This means the company made a 400% return on its marketing investment.

Top Marketing Tactics for High ROI

For new brands, navigating the myriad of available marketing tactics can be challenging.

‍

From SEO and PPC advertising to content and social media marketing, we'll explore each tactic in detail, providing actionable insights and real-life data to help you make informed decisions.

‍

These strategies have been proven to not only attract and engage customers but also convert leads into loyal brand advocates, driving sustainable growth for your business.

1. SEO (Search Engine Optimization)

SEO is a powerful tool for improving your brand's visibility online. It involves optimizing your website and content to rank higher in search engine results pages (SERPs), thereby attracting organic traffic.

According to Hubspot, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.^[1]

The ROI of SEO can be substantial, with research showing that it can deliver a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as direct mail or print advertising.

Here are the key components of SEO:

On-Page SEO

On-page SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic. Key practices include:

Keyword Optimization: Incorporate relevant keywords naturally into your content, titles, meta descriptions, and headers.
Quality Content: Produce high-quality, valuable content that answers users' queries.
Internal Linking: Use internal links to guide visitors to other relevant pages on your site, improving user experience and SEO.
Technical SEO: Ensure your website is mobile-friendly, has a fast loading speed, and is easy to navigate.

Off-Page SEO

Off-page SEO involves actions taken outside your website to impact your rankings within SERPs. This includes:

Backlink Building: Acquire high-quality backlinks from reputable sites to boost your site's authority. According to a study by Backlinko, the number one result in Google has an average of 3.8x more backlinks than positions two through ten.^[2]
Social Media Marketing: Engage with audiences on social media to increase brand awareness and drive traffic to your site.
Guest Blogging: Write articles for other blogs to gain exposure and backlinks.

ROI of SEO

The ROI of SEO can be impressive.

For instance, an analysis by BrightEdge found that organic search is responsible for 53.3% of all website traffic.^[3]

By leveraging SEO effectively, new brands can establish a strong online presence, attract high-quality traffic, and achieve sustainable growth.

2. PPC (Pay-Per-Click Advertising)

PPC advertising is a powerful way to quickly drive targeted traffic to your website.

Unlike organic methods, PPC allows you to place ads on search engines and social media platforms, paying only when someone clicks on your ad.

According to Google, businesses make an average of $2 in revenue for every $1 they spend on Google Ads, showcasing the potential ROI of this strategy^[4]. Here are the key components and channels for PPC advertising:

Google Ads

Google Ads is one of the most popular PPC platforms, allowing you to create ads that appear in Google search results and across the Google Display Network. To maximize ROI with Google Ads:

Keyword Research: Use tools like Google Keyword Planner to find high-traffic, low-competition keywords.
Ad Copy: Write compelling ad copy that includes a clear call to action and relevant keywords.
Landing Pages: Ensure your landing pages are optimized for conversions with clear, relevant content and strong CTAs. Studies show that businesses using optimized landing pages can see up to a 50% increase in conversion rates.^[5]

Social Media Ads

Social media platforms like Facebook, Instagram, and LinkedIn offer robust PPC advertising options. Social media ads can be highly effective due to their precise targeting capabilities. Key practices include:

Audience Targeting: Use detailed targeting options to reach your ideal audience based on demographics, interests, and behaviors.
Ad Formats: Experiment with different ad formats (e.g., carousel ads, video ads) to see what resonates most with your audience. Facebook ads, for instance, have an average conversion rate of 9.21%, making them a valuable tool for many businesses.^[6]
Analytics: Continuously monitor and adjust your campaigns based on performance data. Using analytics tools helps in understanding which ads are performing well and which need adjustments.

Average conversion rate (CVR) for Meta Ads by Industry Chart

Average CVR by Industry

Industry	Average CVR
Apparel	4.11%
Auto	5.11%
B2B	10.63%
Beauty	7.10%
Consumer Services	9.96%
Education	13.58%
Employment & Job Training	11.73%
Finance & Insurance	9.09%
Fitness	14.29%
Home Improvement	6.56%
Healthcare	11.00%
Industrial Services	0.71%
Legal	5.60%
Real Estate	10.68%
Retail	3.26%
Technology	2.31%
Travel & Hospitality	2.82%

ROI of PPC

The ROI of PPC can be significant, especially when campaigns are well-optimized.

Research indicates that businesses see an average ROI of 200% from PPC campaigns, meaning that for every dollar spent, two dollars are earned . Additionally, PPC visitors are 50% more likely to purchase something than organic visitors, highlighting the conversion potential of this strategy .

By effectively leveraging PPC advertising, new brands can drive immediate traffic to their websites, attract high-quality leads, and achieve substantial ROI.

3. Content Marketing

Content marketing involves creating and distributing valuable, relevant content to attract and engage a target audience. This strategy is designed to build trust, establish authority, and ultimately drive profitable customer actions.

According to the Content Marketing Institute, content marketing generates over three times as many leads as outbound marketing and costs 62% less.^[7]

The ROI of content marketing can be substantial, with businesses reporting that their content marketing efforts lead to a 6x higher conversion rate compared to other methods .

Here are the key components of content marketing:

Blogging

Blogging is a foundational element of content marketing, allowing brands to share knowledge, engage with their audience, and improve SEO.

Consistency: Publish blog posts regularly to keep your audience engaged and improve your search engine rankings. HubSpot notes that companies that blog receive 55% more website visitors than those that don’t.^[1]
Value: Provide in-depth, actionable information that addresses your audience's pain points. High-quality content that solves problems or answers questions can drive significant traffic and engagement.
Promotion: Share your blog content on social media and through email newsletters to reach a broader audience. Promoting your content effectively can amplify its reach and impact.

Video Content

Video content is increasingly important in content marketing, offering a dynamic way to convey information and engage viewers.

According to Wyzowl, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.^[8] Key practices include:

Engagement: Use videos to explain complex topics, showcase products, or share customer testimonials. Video content can significantly increase engagement, with social video generating 1200% more shares than text and image content combined.
SEO: Optimize your video titles, descriptions, and tags for search engines to improve visibility. Video SEO can help your content appear in both Google search results and video-specific platforms like YouTube.
Distribution: Post your videos on platforms like YouTube, social media channels, and your website. A well-distributed video can reach a wide audience and drive traffic back to your site.

4. Social Media Marketing

Social media marketing involves using social platforms to connect with your audience, build your brand, and drive website traffic.

It is an essential component of a modern marketing strategy, allowing brands to engage directly with consumers and create a community around their products or services.

According to a survey by HubSpot, 92% of marketers say that social media marketing is important for their business, with 78% reporting that social media increased traffic to their website.^[1]

The ROI of social media marketing can be substantial, with data showing that businesses that leverage social media effectively see improved brand awareness, customer loyalty, and sales.

Organic Social Media

Organic social media involves posting content on your brand's social media profiles without paid promotion.

This strategy helps build a loyal following and engage with your audience authentically. Key practices include:

Content Strategy: Develop a content calendar with a mix of promotional and engaging posts. Consistency is key, as regular posting helps maintain audience interest and engagement.
Engagement: Interact with your followers by responding to comments and messages promptly. Active engagement not only fosters community but also boosts your visibility in social media algorithms.
Analytics: Use social media analytics tools to track your performance and refine your strategy. Tools like Facebook Insights, Twitter Analytics, and Instagram Insights can provide valuable data on post performance, audience demographics, and engagement rates.

Paid Social Media

Paid social media involves using the advertising features of social platforms to promote your content to a wider audience. Paid ads can significantly amplify your reach and drive targeted traffic to your website.

You’ll want to keep a few things in mind:

Targeted Ads: Create highly targeted ads to reach specific segments of your audience. Platforms like Facebook and Instagram allow you to target users based on demographics, interests, behaviors, and more.
A/B Testing: Experiment with different ad creatives and audiences to find the most effective combinations. A/B testing can help you optimize your ad performance by identifying which elements resonate most with your audience.
Budget Management: Allocate your budget based on the performance of your campaigns, focusing on the highest ROI activities. Regularly reviewing and adjusting your budget ensures that your ad spend is being used efficiently.

The ROI of social media marketing can be significant.

Additionally, businesses that use social media to nurture relationships with their customers see higher retention rates and increased customer loyalty.

Effective social media marketing not only drives immediate traffic and sales but also builds a long-term community around your brand.

5. Email Marketing

Email marketing remains one of the most effective ways to reach and engage your audience.

This strategy allows brands to communicate directly with consumers, providing personalized content that can drive high conversion rates.

According to the Data & Marketing Association, email marketing has an average ROI of $42 for every $1 spent, making it a highly cost-effective marketing channel.

Segmented Email Campaigns

Segmented email campaigns involve dividing your email list into specific groups based on various criteria such as demographics, purchase history, or engagement levels.

This allows for more targeted and relevant messaging.

Personalization: Tailor your emails to different segments of your audience based on their interests and behaviors. Research from Experian shows that personalized emails deliver 6x higher transaction rates.
Automation: Set up automated email sequences to nurture leads and drive conversions. Automated emails can include welcome series, follow-ups, and re-engagement campaigns. According to Campaign Monitor, automated emails generate 320% more revenue than non-automated emails.^[9]
Metrics: Track open rates, click-through rates, and conversions to continuously improve your campaigns. Monitoring these metrics helps in refining your strategy and achieving better results.

Automated Email Workflows

Automated email workflows are sequences of emails triggered by specific actions or time intervals.

These workflows ensure that your audience receives timely and relevant information without manual intervention.

Welcome Series: Create a series of welcome emails to introduce new subscribers to your brand and encourage initial engagement. Welcome emails have an average open rate of 42%, significantly higher than regular promotional emails.^[10]
Abandoned Cart Emails: Send automated reminders to customers who have left items in their cart to encourage them to complete their purchase. Abandoned cart emails have a high conversion rate, with an average of 18.64% of recipients completing their purchase after receiving an email reminder.
Re-engagement Campaigns: Target inactive subscribers with special offers or new content to win them back. Re-engagement emails can reactivate up to 25% of inactive subscribers.

Email marketing builds trust and nurtures relationships, leading to increased customer loyalty and lifetime value.

By leveraging email marketing, new brands can maintain direct communication with their audience, drive high engagement, and achieve substantial ROI.

6. Influencer Marketing

Influencer marketing leverages individuals with large followings to promote your products or services. This strategy is particularly effective for building brand awareness and trust, as influencers have established credibility with their audiences.

According to a survey by Influencer Marketing Hub, businesses are making $5.20 for every $1 spent on influencer marketing, highlighting its significant ROI potential.^[11]

Micro-Influencers

Micro-influencers are individuals with smaller, but highly engaged, audiences. Typically, they have between 1,000 and 100,000 followers.

Targeted Reach: Partner with influencers who have smaller, but highly engaged, audiences within your niche. Micro-influencers often have higher engagement rates compared to macro-influencers. According to a study by Markerly, influencers with fewer than 1,000 followers have a like rate of around 8%, while those with 1,000 to 10,000 followers have a like rate of 4%.^[12]
Authenticity: Micro-influencers often have a closer relationship with their followers, making their endorsements more genuine. This authenticity can lead to higher trust and, consequently, better conversion rates.
Cost-Effective: Collaborations with micro-influencers are typically more affordable than those with larger influencers. They provide a cost-effective way to reach highly targeted audiences.

Macro-Influencers

Macro-influencers have larger followings, usually between 100,000 and 1 million followers. They can provide broader exposure and reach a wider audience.

Broader Reach: Work with influencers who have larger followings to gain widespread exposure. Macro-influencers can help boost brand recognition and attract a broader audience.
Brand Awareness: Use macro-influencers to increase brand visibility and attract new customers. According to a study by TapInfluence and Nielsen Catalina Solutions, influencer marketing content can deliver 11 times higher ROI than traditional forms of digital marketing.^[13]
Campaign Strategy: Develop comprehensive campaigns that include multiple posts, stories, and live sessions to maximize impact. Engaging macro-influencers in well-coordinated campaigns can drive significant traffic and conversions.

The ROI of influencer marketing can be substantial.

Furthermore, a case study by Tomoson found that businesses earn $6.50 for every $1 spent on influencer marketing, with the top 13% earning $20 or more per $1 spent.^[14]

Influencer marketing not only drives immediate sales but also builds long-term brand loyalty.

7. Affiliate Marketing

Affiliate marketing involves partnering with individuals or companies who promote your products in exchange for a commission.

This strategy can be for driving sales and reaching new customers, as affiliates leverage their own networks and platforms to market your products.

According to a report by Rakuten Advertising, 81% of advertisers and 84% of publishers use affiliate marketing, demonstrating its widespread adoption and effectiveness^[15]

The ROI of affiliate marketing can be substantial, with businesses earning an average of $6.50 for every $1 spent.

Affiliate Networks

Affiliate networks connect businesses with potential affiliates who can promote their products.

These networks provide the infrastructure for tracking sales, managing commissions, and providing resources to affiliates.

Platforms: Join established affiliate networks like Commission Junction (CJ) or ShareASale to connect with potential affiliates. These platforms offer a wide range of affiliates with various audience segments.
Tools: Provide affiliates with the necessary tools and resources to promote your products effectively, such as banners, links, and product information. Ensuring affiliates have high-quality materials can improve the effectiveness of their promotions.
Support: Offer ongoing support and communication to help affiliates succeed and stay motivated. Regular updates, training sessions, and promotional tips can enhance affiliate performance.

Direct Affiliate Partnerships

Direct affiliate partnerships involve creating one-on-one relationships with affiliates who align closely with your brand values and target audience.

Select Partners: Choose affiliates who align with your brand values and have audiences that match your target market. Quality is more important than quantity; selecting the right partners can lead to higher conversion rates.
Incentives: Offer competitive commission rates and bonuses to motivate top-performing affiliates. Monetary incentives are a significant motivator for promoting affiliate products.
Tracking: Use reliable tracking software to monitor affiliate performance and ensure accurate commission payments. Tools like Refersion and Post Affiliate Pro can help manage and track affiliate activities effectively.

The ROI of affiliate marketing can be highly attractive.

According to a survey by Forrester Consulting, affiliate marketing accounts for 16% of all e-commerce sales, and businesses see an average of $6.50 for every $1 spent.^[16]

This strategy, when managed well, can become a powerful component of your overall marketing plan.

‍

Wrapping Up Your Marketing Masterpiece

In the quest to maximize ROI, new brands must navigate a sea of marketing tactics with precision and creativity.

By leveraging the right strategies—SEO, PPC advertising, content marketing, social media marketing, email marketing, influencer marketing, and affiliate marketing—you can ensure that every marketing dollar is well-spent.

From the organic allure of SEO and the instant impact of PPC, to the persuasive power of influencer marketing and the targeted precision of email campaigns, each tactic offers unique benefits and opportunities for growth.

The key is to blend these approaches into a cohesive strategy that aligns with your brand's goals and resonates with your audience.

Now, it's time to put these insights into action and craft your own marketing masterpiece. Happy marketing!

‍

Sources

1. https://www.hubspot.com/marketing-statistics

2. https://backlinko.com/search-engine-ranking

3. https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf

4. https://economicimpact.google/methodology/

5. https://unbounce.com/product/smart-traffic/

6. https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks

7. https://contentmarketinginstitute.com/articles/stats-invest-content-marketing/

8. https://www.wyzowl.com/amazing-video-marketing-statistics/
10. https://www.campaignmonitor.com/resources/infographics/how-effective-are-welcome-emails/