01
It all comes down to the words in your ads
When you get them right, everything becomes cheaper (CPMs drop, clicks cost less, leads are cheaper, and your customer acquisition cost falls). It's an attention economy and if you are not willing to be different, unusual, and a little dramatic you can't compete with wild ads, videos, and attention-grabbing content out there.
02
If you get the psychology wrong, the words won’t work.
People don't want to be sold to strangers so we offer value upfront that typically requires a lower commitment yet provides something meaningful in return. That could be a free report, guide, eBook, webinar, case study, or valuable checklist which builds trust and helps move people through the buyer’s journey in a more natural, less pushy way.